There are two areas to the license and that depends on what product license you purchased.
1. Personal License. That should be pretty clear that you can use the application and any reports or data generated from the application for your own personal use.
Personal use means you can Analyze any number websites but you cannot share, sell or otherwise distribute the resulting reports. The application can only be used by you.
2. Commercial license. Means you can use the application and any resulting reports and data for commercial use.
You may sell, offer as a service, distribute to existing clients or use as lead generation, the reports and data generated by the application.
For both Personal and Commercial licenses:
You can install up to 2 copies of the application. One on your main machine and one on your laptop. This is for your personal convenience and each installation is only for your use. You would require additional licenses for each additional user/installation of the application.
You can back-up the application if that is part of your normal computer backup but the latest version of the application is always available for download.
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